Methodology
The goal of this guide is to give you real data what the “must haves” of brand manager resumes are.
To do that, we compiled and analyzed data from brand manager resumes and 31 brand manager job listings to get the data used for this our brand manager resume guide.
In addition to brand manager-specific resume data, we built a database of nearly 1 million resumes and job listings, and we use a propriety machine learning model to understand the anatomy of the best resumes in general.
Quick note: using the data below can help you build a competitive resume, but it’s always important to be creative, unique, and personal to stand out.
If you want more info on our methodology, you can check it out here.
Brand manager resume objective data + brand manager objective examples
Pop quiz: do brand manager’s really need to use an objective?
In general, whether or not you need an objective or professional summary can depend a lot on your personal career level (check out our article on resume objectives), but this is what our analysis found for brand manager’s specifically:
- 33% of brand manager’s included an objective section
- 26% of brand manager’s included a professional summary
- 48% of brand manager’s included neither an objective nor a summary
Brand manager objective examples
A highly motivated brand manager who aims to make use of their interpersonal skills to achieve goals of a company that focuses on customer satisfaction and customer experience.
To obtain a challenging brand manager position where I can utilize my expertise in market analysis, brand strategy development and execution, and team management to drive business growth and success
Seeking a brand manager role in a dynamic and innovative company where I can leverage my experience in brand positioning, product launches, and customer insights to enhance brand equity and customer loyalty
Aiming to work as a brand manager in a reputed organization where I can contribute my skills in market research, branding, and marketing communication to create and implement effective brand campaigns and achieve business goals
Skills for brand manager resumes
These are the skills that occurred most frequently in in brand manager resumes, which means they tend to be core competencies or highly desired skills.
Of course, you should only list skills that you actually have, and you should prioritze skills most relevant to the job you're applying for. But these are good core skills to include on your resume.
To get more detail on building a powerful skills section, take a peek at our article on resume skills.
*Note: to find skills our machine learning model basically looks for common words, so take these with a grain of salt and use your best judgment.
Most common brand manager resume skills
Most common hard skills for brand manager resumes: analytical skills, teamwork skills, critical thinking, decision making, and outlook.
Most common soft skills for brand manager resumes: communication skills, customer-service skills, interpersonal skills, listening skills, and patience.
Other good brand manager resume skills
- Analytical skills
- Communication
- Interpersonal skills
- Marketing principles, practices, and procedures
- Market research
- MS Office
- Multi-tasking
- Organization
- Persuasion
- Project management
- Presenting
- Product development
- Sales marketing budget
- Sales management
- Social media
- Team management
Brand manager skills section examples
Note: these examples are formatted the same here just because it’s simple, but we have more detailed formatting advice (and examples) in our guide to resume formatting.
Brand manager skills example 1
Analytical skills | teamwork skills | interpersonal skills | marketing principles, practices, and procedures | decision making | outlook | market research
Brand manager skills example 2
Communication | communication skills | ms office | customer-service skills | multi-tasking | interpersonal skills | organization
Brand manager skills example 3
Sales management | persuasion | patience | listening skills | presenting | customer-service skills | product development
Work experience for brand manager resumes
Your work experience section is almost always the most important part of your resume. Because it’s difficult to pull trends from this kind of section, this section is mostly just examples.
For some advanced strategies for writing about work experience on a resume, refer to our article on building a strong work experience resume section. We also have a guide on writing a resume with no experience if you’re just starting your career.
For now, it’s good to remember that the most important experience for any brand manager resume is the most relevant experience.
A couple examples for you:
Brand manager work experience examples
WORK EXPERIENCE
Sr. Associate Brand Manager
Sanguine Services, 2021-2022
Responsibilities
- Monitor financial markets and the performance of individual securities
- Contact prospective clients to present information and explain available services
- Manage the finances of the facility, such as patient fees and billing
- Oversee the maintenance and repair of machinery, equipment, and electrical and mechanical systems
- Address complaints regarding food quality or service
WORK EXPERIENCE
Associate Brand Manager
Sterling Cooper, 2015-2022
Responsibilities
- Repair or replace malfunctioning components, parts, and other mechanical or electrical equipment
- Bathe animals, trim nails, clip hair, and attend to other grooming needs
- Demonstrating product line through hands on training
- Cold calling and prospecting new clients through innovative ideas, and always able to work under fast-paced industry
- Led the development of all parts of Artwork and creative projects from brief, development, reviews, management approvals to executions
WORK EXPERIENCE
Brand Manager Intern
Storm Solutions, 2009-2012
Responsibilities
- Managed several design agencies on new product designs, key visuals, promotional materials, digital and in-store assets and packaging designs (floorstands, shelftalkers, banners, DFSIs, FSIs – with or without coupons)
- Collaborated with cross-functional teams on over 50 projects (R&D, Regulatory, Supply& Demand, Finance, Packaging, Factory, Trade, Legal, and suppliers)
- Demonstrated agility and problem solving in a fast pace environment when managing several new product launches
- Tracked the competitor’s media and GRPs and presented the status to management on weekly basis
- Performed market research for new product launch initiatives, competitive analysis
Education for brand manager resumes
For most positions, work experience is more important than education, although it can be important for new grads or for fields in which specific classes are industry-standard.
So it’s not a big section, but it’s still important, and often, brand manager job postings list a minimum education requirement.
Check out our blueprint for education on resumes for our full playbook on education sections.
Data from our sample of 933 brand manager resumes
- 9% brand manager resumes listed an associate’s degree
- 59% brand manager resumes listed a bachelor’s degree
- 27% brand manager resumes included a masters degree
- 1% brand manager resumes mentioned a doctoral degree
Brand manager resume education examples
EDUCATION
Master of Arts
Blinn College District, 2021
Awards & Honors
- Phi Beta Kappa
- Phi Beta Kappa
- Class Rank Recognition
EDUCATION
Associate of Arts
FLS International – Las Vegas, 2015
Certifications for brand manager resumes
Certifications aren’t a strict requirement for every job, but there are almost always certifications you can get to boost your chances of success.
If you want to see how to build these sections, we have a guide about certifications on resumes.
We did a little research and found certifications can help brand manager’s specifically, according to CareerOneStop.
Brand manager certification examples
CERTIFICATIONS
Agile Certified Product Manager
Association of International Product Marketing and Management, 2021
Certified Social Media Strategist
National Institute for Social Media, 2015
CERTIFICATIONS
Agile Certified Product Manager, Certified Social Media Strategist, Certified Foodservice Professional
Brand manager resume action verbs
Using our database of nearly 1,000,000 publicly available resumes, we compiled an index of action verbs and cross-referenced it with our sample of 933 brand manager resumes and job postings to uncover which action verbs are most commonly used by brand manager’s and brand manager employers.
The most common action verbs on brand manager resumes are: program, process, assist, prepare, and manage.
The most common action verbs on brand manager job postings are: lead, plan, review, handle, and field.
Other action verbs for brand manager resumes:
- Perform
- Develop
- Design
- Test
- Direct
- Create
- Monitor
- Track
- Organize
- Resolve
Full brand manager resume example
Lastly, we wanted to give you a couple full brand manager resume examples..
Please note: you can write a better resume than this. This is just a quick illustration to show you how these pieces might fit together.
If you’d like to see “perfect” resumes, we have a showcase of resume examples.
Brand manager resume example
Bradley Elliott
Brand Manager
2596 Zappia Drive, Covington, KY
Seeking a brand manager role in a dynamic and innovative company where I can leverage my experience in brand positioning, product launches, and customer insights to enhance brand equity and customer loyalty
WORK EXPERIENCE
Sr. Associate Brand Manager
Sanguine Services, 2021-2022
Responsibilities
- Regularly presented status of the projects and initiatives to management and escalated when necessary
- Creating personalized concierge services for repeat guests and work to obtain new Sales clients
- Develop relationships with vendors for possible partnerships and branded onsite happenings
- Control social media platforms for property
Associate Brand Manager
Sterling Cooper, 2015-2022
Responsibilities
- Supervised brand image across all platforms including print, magazine, radio, TV, social media, website, blogs, podcasts, and vlogs
- Wrote and produced compelling videos, web copy, graphics, newsletters, press releases and marketing
- Vigilant about staying on-trend with developing technology
- Expertly trained new associates on new and existing marketing program features, and rendered steady feedback on all related marketing concerns
Brand Manager Intern
Storm Solutions, 2009-2016
Responsibilities
- Administered financial budgets, milestones, and timelines for all projects in adherence to business plan objectives
- Supervised cross-functional and category teams, such as the Creative, Legal, Sales, and Logistics
- Coordinate promotional and sampling events at New York City restaurants, bars, lounges, and nightclubs to increase brand awareness and facilitated impressive sales increases
- Collaborate with promotional partners in local markets and establishes relationships with on/off-premise accounts to increase distribution, drive sales volume, and increase the visibility of the brand
CERTIFICATIONS
Certified Festival and Event Executive
International Festivals & Events Association, 2021
Certified Strategic Account Manager
Strategic Account Management Association, 2015
SKILLS
Analytical skills | market research | organization | interpersonal skills | communication skills | analytical skills | persuasion
EDUCATION
Master of Arts
Blinn College District, 2021
Associate of Arts
FLS International – Las Vegas, 2015
What experts say about brand manager resumes
Before we wrap it up, we want to leave you with some advice from other experts we admire.
“Show your creativity in your resume there are so many people in this industry, and it’s very competitive, that’s no secret.” – Resume Tips That Will Get You HIRED in Digital Marketing (2021)
” Tailor each resume that you have for the position that you’re applying.” – Resume Tips That Will Get You HIRED in Digital Marketing (2021)
“If you were a social media manager in the past, and you boosted your brand’s engagement by 50 include that 50 in there and if you have to go back and figure out all the data and everything definitely do that it’s so worth it, and it’ll also show that you’re into data and analytics which is something that is huge in our industry.” – Resume Tips That Will Get You HIRED in Digital Marketing (2021)
